The Freelancer Grind Guide

Hashmukh Kerai
2 min readFeb 1, 2021

Insert from the Freelancer Guide, please find the full guide here: https://www.hashmukh.com/freelancerguide

Born and bred in east London, I’ve struggled to escape my tiny environment and head into the massive ocean of design and advertising. I’ve done the rounds and learnt a lot since then and that is the reason I have decided to put this little guide together to share some tips from my experience. As a creative individual, I truly believe in sharing your knowledge with other creatives, no matter who you are, where you are from, whatever your experience is, you can always teach something to someone.

The first step of freelancing is understanding your role as a freelancer. You will be required to perform a particular job that you are being hired for, and this, of course, has to be something you are actually good at.

So let’s find out what your title and role is. This is key for telling prospective clients who you are and what role they can have you fill in when needed. If you’re a motion designer, then say motion designer, if you’re an illustrator, then say illustrator… You get the point, right, but I’m telling you this because so many people like to add titles like art director, creative director, extra titles onto what they do.

Especially when you are starting out, I would really limit it to a title and skillset that you do best. As basic as this may sound, I have met so many juniors who totally get this wrong straight out of university. Find out what you want to do and sell as your service and go from there. Don’t get stuck in between titles because you feel you can do multiple jobs. Don’t be a jack of all trades, master of none. You have to show your speciality to something you are really strong at in the beginning and go from there.

You can have a look over my work here, and pop over to my social networks too to see what I am posting on Twitter and Instagram more regularly. Oh and don’t forget, if you like this post give it a recommendation by hitting the heart icon and give me a follow to stay up to date with future stuff.

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Hashmukh Kerai

Motion Graphic Designer | 3D Illustration. Brown boy from East London. Best thing since sliced Naan.